[이뉴스TV] 양미영 기자 = (사)대한양돈협회에서 양돈산업 이미지 제고 및 국산 돼지고기 우수성 홍보를 위한 홍보동영상을 제작했다.
(사)대한양돈협회(회장 김동환)는 양돈자조금사업의 일환으로 소비자 및 초등학생을 대상으로 친환경적인 양돈 산업의 이미지를 제고하고, 국산 돼지고기의 소비촉진을 위해 제작한 홍보영상물 ‘행복한 돼지 그 반년의 비밀’ 을 오는 20일 전국 국산돼지고기 인증점, 관련 기관 및 유치원, 전국 초등학교에 소비홍보 및 교육용으로 배포할 예정이라고 밝혔다.
이번에 제작된 동영상은 국산 돼지의 생산에서부터 소비자의 식탁에 이르기까지 반년(180일) 동안 양돈에 관한 전 과정을 보여줌으로써 국산 돼지고기가 친환경적이고 위생적인 환경에서 생산.판매되고 있음을 알리려는 목적으로 만들었다.
또한 혐오시설로 오해받고 있는 양돈농장의 인식을 개선하고 더 나아가 맛 좋고, 품질 좋은 국산 돼지고기의 소비촉진을 위해 전국 7천여개 초등학교를 비롯한 각급 교육기관, 양돈협회 전국 120개 지부, 양돈농협, 축산관련 단체, 국산 돼지고기 판매인증점 등 총 1만 여 곳에 제작.배포할 예정이다.
특히 이번 동영상은 단순히 정보만을 제공하는 정형화된 홍보 영상물이 아닌 돼지가 주인공이 되어 탄생에서부터 가공까지 돼지의 일생을 드라마 형식으로 구성되었으며, 영상물 배포 타겟을 유치원 및 초등학교를 비롯하여 다양한 연령대가 함께 즐길 수 있도록 홍보용, 교육용으로 구분하여 제작하였다.
한편 이번 동영상 모델로는 연예계 대표 잉꼬부부인 홍서범-조갑경 부부와 친딸 홍석주 양이 직접 출연해 전과정을 함께 살펴보고 설명하는 내용으로 이뤄져 있다.
김동환 양돈협회장(양돈자조금관리위원장)은 “이번 동영상을 통해 우리 양돈농가들은 소비자에게 신뢰받는 최고의 돈육을 생산하기 위해 최선의 노력을 다하고 있음을 이해하길 바란다”며, “FTA 등 양돈농가의 많은 어려움이 있지만 국민들이 국산 돼지고기의 우수성을 제대로 알고 선택해준다면 우리 양돈산업은 충분히 경쟁에서 이길 수 있을 것"이라며 국산 돼지고기의 많은 이용을 당부했다.
(사)대한양돈협회 관계자는 “양돈농가의 노력을 통한, 안전한 국산돼지고기 생산 이라는 주제로 제작되는 홍보 영상물인 만큼 180일이라는 기간 동안 돼지의 성장 및 공정 과정을 모두 촬영하였으며 이를 통해 국산돼지고기의 안전성 및 우수성을 적극적으로 알릴 계획” 이라고 전했다.
또한 대한양돈협회는 이번 홍보동영상을 통해 전 국민에게 양돈농가의 간접체험효과와 더불어 돼지고기에 대한 편견을 없애고 바른 정보를 알림으로써 믿고 먹을 수 있는 돼지고기의 소비를 증가시키고 돼지사육 축산농가에 도움이 될 수 있도록 할 계획이다.
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